Norma Whitetail Ammunition: 243 Win, 100 gr, SP, 2953 fps, Model 20160462

Norma WHITETAIL™ - Reliable. Effective. Affordable.

World-renowned quality within reach.
Going back to the basics with our NORMA Whitetail line, now extended with NORMA’s classic soft point bullet Alaska. When hunting season starts, you want to be able to count on your ammunition. NORMA’s Whitetail line of ammunition is loaded with the highest quality brass that meets and exceeds the standard set forth by reloaders. NORMA Whitetail is designed to deliver the shot to shot performance you need to ensure your next hunt is always successful.

Soft Point™
NORMA's Soft Point is a popular classic among deer and big game hunters all over the world. It features a flat-based bullet which offers consistent accuracy every time. The exposed lead tip, coupled with a quick expanding lead core, results in fast knock down effect and deep penetrative performance, delivering all its energy in the vital organs.

Precision loadings
NORMA Whitetail is loaded in Åmotfors, Sweden, with the same consistency and care as all NORMA Ammunition.

Norma Brass Case
NORMA Whitetail features NORMA's famous high quality brass cases which allow the shooter to maximize their investment in the NORMA Ammunition. The cases are well known for their superior consistency and high reloadability, due to the perfect blend of high quality copper and zinc, together with a long heritage of in-house developed manufacturing techniques.

243 Win.
The .243 Win. was originally a wildcat designed by Warren Page who necked down the .308 case in the early fifties. The goal was to make a light deer rifle which would still have the advantages of the high-velocity .22-calibers for varmint hunting. In 1955 Winchester made it a commercial round. The .243 is a very popular round all over the world for hunting medium sized game, probably due to its flat trajectory and very mild recoil. Surprisingly enough its popularity never reached the same degree when it comes to varmint hunting in spite of the .243” bullets better wind-bucking capabilities.

In Europe, however, the .243 suffers from the fact that only in Scotland does it meet the legal requirements for a big game cartridge to be used on anything larger than roe deer.

For small game and varmint hunting bullets in the 70-85 grain range are suitable, but normally the expansion of theses bullets are too rapid to give the necessary penetration needed for quick kill on larger game from pronghorn antelope and upwards. For this bullets weighing 90-100 grains are a much better choice. Although one shot kills have been made on much larger animals than Mule Deer, the .243 is not an elk rifle by any reasonable standard.

For hunting edible birds and fox the full metal jacketed bullets will do a much better job than the equivalent bullets in .22-caliber does.