Apparel

A versatile hat for every pursuit, the Traverse Hat is constructed of textiles made from recycled materials. An adjustable back lets you dial in the fit, and a durable water repellent finish sheds light precipitation. *Product...

A versatile hat for every pursuit, the Traverse Hat is constructed of textiles made from recycled materials. An adjustable back lets you dial in the fit, and a durable water repellent finish sheds light precipitation. *Product...

A versatile hat for every pursuit, the Traverse Hat is constructed of textiles made from recycled materials. An adjustable back lets you dial in the fit, and a durable water repellent finish sheds light precipitation. *Product...

We had comfort and versatility at the top of mind when designing the Traverse Hoody, giving it a high-loft Berber fleece interior for a soft feel that delivers plenty of warmth and mapping in lighter weight fleece panels at the sides and underarms for...

We had comfort and versatility at the top of mind when designing the Traverse Jacket, giving it a high-loft Berber fleece interior for a soft feel that delivers plenty of warmth and mapping in lighter weight fleece panels at the sides and underarms for...

We had comfort and versatility at the top of mind when designing the Traverse Jacket, giving it a high-loft Berber fleece interior for a soft feel that delivers plenty of warmth and mapping in lighter weight fleece panels at the sides and underarms for...

Combine comfort with performance in the 4-way stretch Traverse Pant. Whether you’ll be spending your days in the mountains, woods, or ag fields, this pant is designed to eliminate the distraction of discomfort. Constructed with fabrics made from...

With classic SITKA looks, this hat features a mid profile trucker design and is made from cotton twill and mesh for all-day comfort. *Product Imported

With classic SITKA looks, this hat features a mid profile trucker design and is made from cotton twill and mesh for all-day comfort. *Product Imported

The Wheatland Beanie is your standard workhorse beanie made with a micro-fleece liner for added wartmth and comfort. It's made from a 50/50 merino wool and nylon blend for all all-day comfort. *Product Imported Features Content: 50% Merino Wool / 50%...

The Wheatland Beanie is your standard workhorse beanie made with a micro-fleece liner for added wartmth and comfort. It's made from a 50/50 merino wool and nylon blend for all all-day comfort. *Product Imported Features Content: 50% Merino Wool / 50%...

We know what stirs your soul and moves your feet at the first glimmer of spring, and we made your new favorite shirt about it. Built to go the distance from our soft and substantial 50/50 cotton polyester blend. *Product Imported Features Content:...

We know what stirs your soul and moves your feet at the first glimmer of spring, and we made your new favorite shirt about it. Built to go the distance from our soft and substantial 50/50 cotton polyester blend. *Product Imported Features Content:...

60% Cotton 40% Polyester Blend Men’s Short-sleeve T-shirt Shake Down 1979. Surefire has always prioritized building the highest-quality products that provide everything you need and nothing you don’t, manufactured right here in the U.S.A...

Be Right On The Button. This Dark Gray tee sports the SureFire Button logo. The Button embodies SureFire’s legacy of bold innovation and leadership. The shirt itself may be lightweight, but the artwork represents a pillar in our industry. Proudly...

Share Your Story. There are many sides to every story. Wear the Flank and our story will be part of yours. The Flank’s chest and neck sport SureFire’s low-key button logo while the right-flank of the shirt sports a powerful SureFire logo...